Jo's Icelandic Recipes has moved here (the old website is still up but I have stopped updating it). Covers recipes, Icelandic foodstuffs, food culture and history. Please post questions under the appropriate recipe. If there is an Icelandic recipe you're looking for, you can either leave a comment or email me (see sidebar) with a request and I'll see what I can do.
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Skyr produced by Arla has been available in several flavour varieties (including natural) in the UK since the middle of last year. How I managed to miss this, I don't know, because this kind of news usually makes headlines in the Icelandic media (we are that proud of our skyr). It's possible the news has been ignored here because the skyr in question is not produced in Iceland.
Iceland failed to acquire a protected designation of origin for skyr and therefore anyone can use the term, even if the product doesn't really conform to the traditional definition of skyr. I am in no way implying that this is what Arla has done, but it has been implied that certain other producers are making yogurt, thickening it with rennet and calling it skyr.
However, MS Iceland Dairies (Mjólkursamsalan in Icelandic), has now started producing skyr for export to the UK. It will, to begin with, be available in Waitrose supermarkets in and around London as of February 8. I'd be interested - when the time comes - to hear from someone who has done a taste comparison of MS skyr and Arla skyr.